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Jamhuri Wear: Star label
Jeffrey Kimathi. Photo/ MYRON CHRISTIAN PHOTOGRAPHY & RICHARD CORMAN
Posted Friday, October 30 2009 at 13:43
Right place at the right time!
I thank God for that because that has been the story of my life. Everything just comes together and works for the best. It is also having to hustle and not taking anything for granted.
Other achievements?
Jamhuri Wear has added names like rapper Ludacris on our roaster which is big for us. We have opened a co-op store in little Africa Harlem NY called Bebe Noir. I have lent my voice in telling the story to a book being published in the US titled IMMIGRANT INC about the journey of being an immigrant, the hardships and chasing the American dream.
What next now?
Me and my team are always striving to be the best we can be and trying to promote our culture. One think I learnt is that I can’t compete with an American to be America or a European to be European. The only way I can compete is as an African and we are taking African pride to the world.
Seen any potential in Kenya?
There’s a lot of potential. It’s unbelievable. I would love to grow Jamhuri Wear to be a brand that helps nurture talent and provide employment and I have seen it is possible.
pmwaniki@nation.co.ke




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