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Kenya’s poor show in global image ranking
Information and Communications Minister Hon. Samuel Poghisio (right) Steve Dodgson, Superbrands Chief Operating Officer (centre) and Jawad Jaffer, Superbrands East Africa Project Director, display ‘Superbrands East Africa Volume One’ which was launched recently. Photo/CHRIS OJOW
Posted Friday, September 12 2008 at 21:23
Mr Jaffer equates this kind of branding products to the one of countries that East West Communications is doing.
“Like in products, a nation’s good branding is key to market dominance, longevity, goodwill, customer loyalty and overall market acceptance,” he said.
Governments are now expected to use this information to improve their policies. It is the first nation branding index to include all the countries and territories of the world.
It is based on approximately 400,000 news articles found in 38 prominent global media sources between April 1 and June 30, this year.
East West Communications hopes to come up with a more comprehensive ranking upon the collection of the full year’s results.
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