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Digital technology spruces up Kenya cinema

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Models use 3D glasses to watch a movie at Nyali Cinemax. Photo/LABAN WALLOGA

Models use 3D glasses to watch a movie at Nyali Cinemax. Photo/LABAN WALLOGA 

By EUNICE MACHUHI
Posted  Friday, July 3  2009 at  18:04

There is also an added advantage as there are no additional charges for the movie. “The idea is to entertain and attract more audience,” she notes.

Another movie enthusiast, Jabez Odero, says that he was curious to see the difference and took the opportunity on Thursday.

I have watched all ICE AGE with my kids and when I saw the weekly pamphlet and noticed the latest release was to be screened, I bought the ticket.

Although I was not sure what 3D, is all about, I am impressed by the difference on the screen. The technology is interesting, looks good and is worth trying. I do not regret coming at all,” says the advertising executive father of two.

Shitul Sachania, the general manager, says digital 3D cinema is based on the same principle as human visual perception.

The movie is simultaneously shot with two digital cameras, which just like the eyes, are a few centimetres apart, with each camera recording a slightly different perspective of the image.

At the theatre, the two images are synchronously projected to the screen and the resulting picture to the naked eye is blurred, but with polarised 3D glasses, the image is a brilliant and perfectly focused three-dimensional pictures.

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Add a comment (1 comments so far)

  1. Submitted by wanmt

    The truth is that other than the hologram technology, there is no other 3-D technology yet where you can physically see and measure objects in 3-D like in the real world. What is described in this article is just a way of cheating viewer perception. It is purely an illusion like a mirage. That is why the goggles are used to make the images look 'real'.

    Posted  July 04, 2009 04:40 AM