Kings of the jungle fight for survival

The campaign will be used to raise public awareness about the uncertain future of the lions and to engage people in efforts to help raise funds for the conservation of the lion. Nation Media Group, Kenya Data Networks (KDN), Born Free and other sponsors have helped in the distribution of the 50 ‘lions’ to Nairobi and they are now on display.

Conservation messages

Nation Media Group will pass conservation messages through advertisements, competitions on radio and pupils’ painting competitions through the weekly children’s magazine, Young Nation.

KDN, a leading network operator in East Africa, is supporting Pride of Kenya by developing and hosting the website www.prideofkenya.co.ke and has sponsored the display of two lions.

“We took the initiative not only to sensitise the community about the plight of the lions but also to draw attention to conservation at large” says KDN chief marketing officer Mr Vincent Wangombe.

Through the initiative, free public art displays in form of lion sculptures will be placed strategically outside city buildings to create awareness on conservation of the big cat in Kenya. They will later be brought together for one last time as part of a gala auction to be held at the Kenya Wildlife Service headquarters.