Social media site Twitter suffered a global outage on Tuesday morning, locking out its subscribers and with corporates missing out on selling their brands through the service.
For the better part of the day, users were unable to access their accounts and transact business in the second major outage for the service in just a few months.
"Some users are currently experiencing problems accessing Twitter. We are aware of the issue and are working towards a resolution," Twitter said in a statement.
Social media fans took to Facebook to express frustration over the temporary outage.
“Twitter has gone down and no one can tweet about it,” said one Facebook user by the name Mashable.
Another post by Hack Read, a Facebook user, said: “If you are a Twitter user don't worry it's not just you but a worldwide outage with the website and mobile apps inaccessible at the moment.”
The outage comes at a time when Twitter’s stock has lost more than 65 per cent of its value since its high of $52.87 in April 2015.
Investors following Twitter’s stock said: “This is not just bad news for Twitter’s investors, it’s also putting the company under pressure on a number of other fronts.”
Investors further recommend a turnaround strategy that will see Twitter improve its existing products, set up offices in emerging markets and launch new products to keep users engaged.