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3Mice CEO joins Longhorn board
An employee at the Longhorn warehouse in Industrial Area, Nairobi. Longhorn Publishers has acquired the rights of 15 book titles from Tanzania’s Apex Publishers at a cost of Sh60 million. FILE PHOTO | DIANA NGILA |
What you need to know:
- 3Mice Ltd is one of the largest interactive agencies in the country.
- Since listing on the Nairobi Securities Exchange, Longhorn has adopted an aggressive growth strategy.
Longhorn Publishers has appointed the chief executive officer of 3Mice interactive Media Ltd, Mr Ali Husein, to its board as part of the firm’s entry into the e-publishing market.
The book publisher said Mr Husein would help them chart a “clear strategy of leveraging on technology” to increase brand visibility.
“We found the need to bring on board someone who has knowledge and understanding of the digital media segment to help us take advantage of it,” Longhorn managing director Musyoki Muli said in a statement.
DIGITAL TECHNOLOGY
3Mice Ltd is one of the largest interactive agencies in the country. It specialises in brand marketing through digital media technology.
Longhorn has also created a marketing and communication department — hived off from the former research and business development department.
This, Mr Musyoki said, is a response to book publishing dynamics.
The firm, best known for textbooks, has been investing in electronic learning materials to benefit from the government’s plan to equip all school children with laptop computers.
Since listing on the Nairobi Securities Exchange, Longhorn has adopted an aggressive growth strategy, which has included acquisition of competing firms, among them Malkiat Singh’s Dhillon Publishers in Kenya and Delah Publishers in Tanzania.
