Safaricom chief executive Bob Collymore has been appointed to the Global Commission on Business and Sustainable Development.
The initiative seeks to steer the global trade community into creating a sustainable future for the ventures.
The commission, which was co-founded by former United Nations Deputy Secretary General Mark Malloch-Brown and Unilever chief executive Paul Polman, brings together international leaders from business, labour, financial institutions and civil society.
Mr Collymore is optimistic that his appointment is a positive move as he will steer development in Kenyan businesses and expose them to positive international development standards.
“Adopting these goals will provide a road-map for businesses to become more sustainable and will spur the necessary partnerships needed for sustainable development goals delivery. For instance, it is my belief that Kenyan businesses have the unique ability to bring the essence of the SDGs to life in ways that no other group can in this country,” he said last week.
The commission will work for one year after which it will present a comprehensive report outlining new business and financial models as well as market opportunities for companies which have invested in sustainable approaches.