The government is now turning to Meetings, Incentives, Conferencing and Exhibition (Mice) to attract more visitors.
Speaking at the inaugural event in Nairobi, EAC Affairs, Commerce and Tourism Cabinet Secretary Phyllis Kandie said the ministry is set to increase the country’s Mice capacity through development of additional convention centres.
“Kenya has attracted several global conventions this year. Each of these conferences is expected to inject approximately Sh2.6 billion into Kenya’s Economy,” she said, adding that each delegate is estimated to spend at least Sh374,000 per conference.
For the first time, the country will host the 10th World Trade Organisation ministerial conference. The country also won bids to host the World Conference on Public Relations Forum in November this year.
“Further, we were successful in attracting other Mice events, which include the Skal World Congress for the International Association of Travel and Tourism Professionals to be held in Mombasa this October,” said Ms Kandie.
According to Kenyatta International Convention Centre MD Fred Simiyu, the more meetings Kenya hosts, the more the country is able to bridge the gap between its market share and that of competitors.