DStv dangles offers to ward off competition

Pay Tv firm MultiChoice is leveraging on its loyal football fans to rev up subscriptions with offers as pressure from new entrants choke up the market.

Wednesday February 24 2016

By LILIAN OCHIENG'
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Pay Tv firm MultiChoice is leveraging on its loyal football fans to rev up subscriptions with offers as pressure from new entrants choke up the market.

The Pay Tv firm said that Barclays Premier League (EPL) and La Liga - and the Euro 2016 will be available at no extra cost on its DStv compact bouquet.

DStv has remained the highest priced Pay Tv even as new entrants such as African Digital Consortium (ADN) brought set top boxes into the market last week. DStv, Pan-Africa Network Group, Bamba TV, KBC (Signet) and Zuku are now feeling the heat of increased competition.

KTN is also providing its viewers with selected free premier league matches challenging on DStv's long-running grip on the pay tv market.

“Since these have been tough economic times for everyone, we realised that our subscribers could use some good news,” says MultiChoice Kenya General Manager, Walingo Chiruyi.

The firm is trying to lure back viewers after it announced a change in its monthly Pay Tv charges last year, quoting pressure from the slide in the Shilling against the dollar.

“We’re excited that we can now deliver the best football action in the world to our compact subscribers while ensuring that this development doesn’t negatively impact them financially.”

The leagues will be accessed through SuperSport’s new channels SuperSport 11 (DStv channel 211) and SuperSport 12 (DStv channel 212,).

LURE BACK

Video on demand service provider Netflix in January brought its services to Kenya. DStv now has to find ways of retaining its already existing subscribers and attracting new ones.

“To further our efforts to ensure that our DStv Compact subscribers continue to enjoy this great offering at a price they can afford - the DStv Compact price will remain at Sh3, 750,” said a statement by MultiChoice.

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