Ford to ship in new car models
Brand new Ford Escape compact crossover vehicles at a dealership on July 16, 2014 in Colma, California. PHOTO | JUSTIN SULLIVAN
What you need to know:
- The new types are among 25 to be introduced in the entire Middle East and Africa region by 2016.
- The deal comes a month after Ford terminated its distributorship contract with CMC Holdings.
Vehicle dealer Ford is to introduce 17 new models in Kenya as it seeks to drive on a new path since severing ties with CMC Motors.
The new types are among 25 to be introduced in the entire Middle East and Africa region by 2016. They come with more up-to-date features as per the US car giant’s global vehicle architecture.
“Ford is bringing a full family of safe, high quality, fuel-efficient and fun-to-drive cars, trucks and SUVs to customers throughout the Middle East and Africa region,” Ford Middle East and Africa president Jim Benintende said on Tuesday.
The deal comes a month after Ford terminated its distributorship contract with CMC Holdings to supply Ford vehicles in Kenya and Uganda. “CMC… is terminated as a Ford Motor Company sales and service dealer in Kenya and Uganda,” a letter from Ford to CMC in June read.
This followed change of ownership at CMC recently acquired by Dubai-based Al Futtaim Group in a Sh7.5 billion deal.
Al-Futtaim is a major dealer in Toyota, Lexus, and Volvo models among other brands in the United Arab Emirates.
