Jamii Bora shifts focus to SMEs
Jamii Bora Bank CEO Samuel Kimani during an AGM in Nairobi on June 3, 2015. FILE PHOTO | DIANA NGILA |
What you need to know:
- Local lender Jamii Bora Bank has shifted focus from advancing to microfinance.
- The change of focus was informed by the changing consumer landscape in the country.
Local lender Jamii Bora Bank has shifted focus from advancing to microfinance, to small and medium enterprises as the next growth frontier.
According to the bank’s CEO, Mr Samuel Kimani, the change of focus was informed by the changing consumer landscape in the country, which requires lenders to align themselves to serve their clients more effectively.
“By repositioning ourselves as the enterprise bank, we are putting ourselves in a position to transform the way businesses obtain and consume banking and financial products and services,” said Mr Kimani.
He was speaking last Friday when the bank opened a new branch in Nakuru.
Currently, the lender has 24 branches across the country and boasts of a customer base numbering 300,000.
“Small and medium enterprises are the key drivers of the Kenyan economy and by enabling them to access financial products and services, we are ensuring that Kenya in general and Jamii Bora Bank in particular, realise growth in key economic and market sectors,” said Mr Kimani.
