Looming signal switch fires up demand for digital TV
Samsung Electronics East Africa Chief Operating Officer Robert Ngeru with Nakumatt Regional Director Thiagarajan Ramamurthy inspecting the range of Integrated Digital TVs at Nakumatt.
What you need to know:
- According to Nakumatt Holdings Managing Director, Atul Shah, the highest sales growth for such digital TV’s has been recorded around Nairobi region with Mombasa, Kisumu and Nanyuki branches following closely.
The demand for Digital Televisions has increased significantly in the last six months as customers rush to beat the looming digital migration deadline.
For instance Nakumatt’s sales data captured in the last six months ending October, confirm that the range of Samsung TVs featuring inbuilt DVB-T2 tuners are up more than 50 per cent month on month.
According to Nakumatt Holdings Managing Director, Atul Shah, the highest sales growth for such digital TV’s has been recorded around Nairobi region with Mombasa, Kisumu and Nanyuki branches following closely.
Ahead of the Nairobi region analogue switch off, Shah confirmed that Nakumatt has already beefed up stock for Digital TVs and related accessories from various suppliers.
“As the digital migration deadline draws nearer, at Nakumatt stores countrywide, we have noted a spike on the demand for digital TV’s,” Shah confirmed.
He added that, “this demand is particularly pronounced on the specific models that now come fully loaded with an inbuilt Digital Tuner, thus saving the customer the need to buy a set top box.”
As per the Kenya Gazette Notice No 13869 of 18th October 2013, the government has reiterated that the Analogue TV transmission switch off date for Nairobi and its environs remains 13th December 2013.
