StarTimes reduces Pay TV charges
StarTimes Head of DTH Pan Africa Song Wei (R) with StarTimes sales director Anderson Gichuru (L) during the launch of a new bouquet called Nova retailing at Sh299 on April 28, 2015. PHOTO | DIANA NGILA | NATION MEDIA GROUP
What you need to know:
- The company is facing stiff competition from MultiChoice and other local Pay TV vendors.
- A new TV entrant, Safaricom, plans to start broadcasts next month. The telco will launch Internet-enabled digital television decoders.
- It will enter a market with competitors such as Wananchi Group — owners of Zuku TV — which offers voice, Internet and broadcast as a package.
StarTimes has reduced Pay TV fees in a field that is thriving because of the recent switch to digital migration.
The firm has also launched a new bouquet called Nova, with 35 local channels.
“Our new offer is expected to enable more Kenyans to afford and access digital television no matter their location,” StarTimes sales director Anderson Gichuru said during the launch in Nairobi yesterday.
The company is facing stiff competition from MultiChoice and other local Pay TV vendors.
A new TV entrant, Safaricom, plans to start broadcasts next month. The telco will launch Internet-enabled digital television decoders.
It will enter a market with competitors such as Wananchi Group — owners of Zuku TV — which offers voice, Internet and broadcast as a package.
MultiChoice recently increased its subscriptions because of higher operating fees. It has the biggest market share in Kenya.
