Hackings not unique to Kenya, learn from them: expert
What you need to know:
- Qualman who has authored Socionomics; How social media transforms the way we live and do business will share digital knowledge in the camp and later take the participants through webinars to guide them is setting up profitable social media sites.
- “Digital reputation will also feature during the camp where organisations will be guided on how to market their brands online and interact with clients responsibly,” he added.
- The camp will be aimed at helping attendees identify the return on investment where social media is concerned and improve their relations with customers online.
Kenya’s inaugural digital media bootcamp kicked off on Thursday at the Usiu Africa auditorium where digital media staff from different corporates will be interacting on how to best use the platform.
The two day camp will be facilitated by Erik Qualman who told Nation.co.ke that those in attendance will have an edge in digital leadership to ensure they remain relevant in the future.
“We have no choice but to embrace digital media so the earlier corporates adopt it the better for them,” said Qualman.
For Qualman who is on his first visit to Kenya, the problems the country is facing on cybersecurity are not unique as it is a challenge everywhere.
“The few hacking incidences being experienced currently should not discourage the adoption of digital media. Even the FBI account was once hacked but the main thing should be to work on solutions,” he said.
Mr Qualman was reacting to recent events in which government websites have fallen victim to hackers.
Qualman who has authored Socionomics; How social media transforms the way we live and do business will share digital knowledge in the camp and later take the participants through webinars to guide them is setting up profitable social media sites.
Digital reputation
“Digital reputation will also feature during the camp where organisations will be guided on how to market their brands online and interact with clients responsibly,” he added.
Among the key things to be discussed during the camp are the challenges being faced by different organisations in the country while interacting with clients online.
“Digital media calls for one to listen, interact and react responsibly as a brand representing the different organisations online,” said Qualman.
In the first session of the camp, attendees got to learn on how to use situations to their advantage and market their brands online, a concept identified as momentum marketing.
On negative reviews given by customers to brands, Qualman recommended that organisations use the reviews to improve on their products.
The camp is aimed at helping participants identify the return on investment where social media is concerned and improve customer relations online.
Among the corporates represented are Kenya Power and Lighting Company social media department who sought solutions on how to best deal with customer queries made online.
