Equity bank in online bid to support youth

Equity Group Chairman Peter Munga (left) and chief executive officer James Mwangi during the firm's Extra-Ordinary General Meeting held at the KICC in Nairobi on November 24, 2014. Equity Bank Kenya has launched an online campaign to provide support to young entrepreneurs. PHOTO | SALATON NJAU

What you need to know:

  • Within the Vijana na Equity scope, the first campaign seeks to support fledgling fashion designers to attain their dreams while enjoying commercial returns.

Equity Bank Kenya has launched an online campaign to provide support to young entrepreneurs.

The campaign will target youth between the ages of 18 and 30 years.

Within the Vijana na Equity scope, the first campaign seeks to support fledgling fashion designers to attain their dreams while enjoying commercial returns.

Speaking when he confirmed the launch of the online initiative, Equity Bank Group CEO and MD James Mwangi said the programme will be actively pushed through social media channels as part of attempts to reach out to a wider youthful audience.