Messaging and call app Viber has introduced a live discussion platform targeting Kenya among other Internet fast countries in Africa and the Middle East.
The feature offers a new kind of social experience – tapping into live conversations from celebrities, personalities, brands and organisations.
Mobile users can discover new communities, follow interactive chats in real-time and share original pieces of content with friends and contacts.
“The Middle East and Africa are important markets for Viber, and we are pleased to welcome local influencers and brands to our Public Chats platform,” said Mark Hardy, CMO, Viber.
“We are sure they will enjoy chatting, commenting and debating live on this active social channel whilst sharing tips, news, and local content to our constantly connected mobile audience across the region,” he added.
Selected partners in Kenya, South Africa, Nigeria, Ghana, Senegal, Ivory Coast, and Egypt, have joined ‘Public Chats’ for this regional launch in a bid to be the first players to offer local conversations on Viber.
Partners in Kenya include Xtian Ndela one of the most influential Twitter personalities in Kenya; Eric Kinoti, Serial Entrepreneur and Knowledge Philanthropist; EatOut, Kenya’s largest online restaurant guide and Michael Muthiga, Fatboys animation 3D Animator and Influential Entrepreneur.
"I will be using my Viber Public Chats to talk about entrepreneurship in Africa; this promises to be a great platform to share my own experience as an entrepreneur and invite other entrepreneurs to share tips and advice with our followers," said Mr Kinoti.
"We're excited to be among the first African companies to be on the Viber Public Chats platform,” stated Soni Adriance, Digital Marketing Manager at EatOut Kenya.
“We're always looking for ways to engage with our community in unique and impactful ways. We believe that Viber Public Chats are another avenue to celebrate and highlight the growing culinary industry in Kenya."