Oxford Press seeks share of digital education pie with new app

Rosemary Kabura marketing coordinator at Oxford University Press, showing pupils how ‘Exampoa’ app works during its launch at Sarova Stanley on April 21, 2016. PHOTO | LILIAN OCHIENG

Oxford University Press East Africa has unveiled an interactive digital education platform joining other players with similar innovations in a battle for the changing education landscape.

The platform named ‘Exampoa’ targets pupils preparing for Kenya Certificate of Primary Education (KCPE) and Kenya Certificate of Secondary Education (KCSE) exams.

The digital learning landscape is growing rapidly with more firms venturing in such as Kytabu, eLimu, and Intel’s Explore and Learn all pushing to grow their share of the new market.

The surge is attributed to governments Sh17 billion digital learning programme which will need variety of content to keep education interesting and bring out excellent results.

It is designed for use on mobile gadgets and offers; English and Science revision papers for primary level, and English, History and Biology for secondary level. It can be downloaded from the Safaricom App store. 

Kytabu for instance digitizes all Kenyan textbooks, eLimu offers revision papers while Intel’s explore and Learn places content from all publishers on its platform.