Safaricom, Arsenal top list of preferred brands

An Arsenal t-shirt and Safaricom CEO Bob Collymore. PHOTO | FILE

What you need to know:

  • When asked to specify the company, product or service that is the symbol of the high quality in the Kenyan market, majority of respondents picked Safaricom, said the report.
  • Kenyans also named local artiste Sauti Sol as a preferred brand.
  • Gor Mahia, despite the negative publicity around its fan base, is the best local sports club.
  • Qudal market research doesn’t measure market share or brand power but focuses exclusively on consumer experience and opinions on quality they get for money spent.

Safaricom, milk processor Brookside, and English Premier League club Arsenal are top quality brands among Kenyans, a new survey shows.

Others, according to a Swiss market and consumer research agency, are high street Swiss watch brand, Rolex, Visa card and music by international superstar Beyoncé.

Kenyans also named local artiste Sauti Sol as a preferred brand.

Brookside, which is majority-owned by the Kenyatta family, was in the news last week after French food processor Danone bought a 40 per cent stake in the milk processor. (READ: French food giant buys 40pc stake in Brookside)

CLICK HERE to read the full report in the Business Daily.