With only six days left to the planned switch-off of fake mobile phones, businesses are positioning themselves to cash in on the move that will trigger the demand for over 2.5 million handsets locally.
In a campaign launched on Friday, Samsung is reaching out to subscribers to hand over their counterfeit handsets and get genuine Samsung mobile handsets at subsidised prices in return.(READ: The days of fake phones numbered)
The new campaign is a partnership with Waste Electrical and Electronic Equipment Centre Limited (WEEE Centre) — a local e-waste recycling firm that will collect and manage safe disposal of the counterfeit handsets.
“We have already seen a significant impact on our sales and we want to maximise it through this campaign,” Samsung East Africa business leader Robert Ngeru said.
The phone maker expects to benefit from the partnership through increased sales of its handsets while Weee Centre will dismember the handsets and recycle the material into different products for sale.
Finnish phone company, Nokia, is also running a programme to collect and recycle the counterfeit devices in the hands of consumers.
It has also subsidised the price of its products targeting to drive up its sales during the switch off period.