Tokyo trials digital billboards that scan passers-by

Digital advertising billboards being trialled in Japan are fitted with cameras that read the gender and age group of people looking at them to tailor their commercial messages.

Thursday July 15 2010

Japan is developing a digital billboard technology that uses face recognition software to glean the gender and age group of passers-by. Photo/LIZ MUTHONI

Japan is developing a digital billboard technology that uses face recognition software to glean the gender and age group of passers-by. Photo/LIZ MUTHONI 

By AFP
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