Wednesday, February 27, 2013

Watch out for Sony’s Sh3.5m TV set... spurred by ‘public demand’

The Sh3.5 million Sony Bravia TV during its launch by Mr Shinya Mukaida, sales director, Sony Middle East and Africa (left); and Mr Haresh Gokals, MD, Anisuma Traders. Others present at the launch were Mr Rajeev Pallippamadam, chief representative, East Africa operations, Sony Middle East and Africa, and Mr Munoj Punjabi, director of Anisuma Traders. Below, LG’s Sh1.7 million TV set launched last month. Photo/SALATON NJAU.

The Sh3.5 million Sony Bravia TV during its launch by Mr Shinya Mukaida, sales director, Sony Middle East and Africa (left); and Mr Haresh Gokals, MD, Anisuma Traders. Others present at the launch were Mr Rajeev Pallippamadam, chief representative, East Africa operations, Sony Middle East and Africa, and Mr Munoj Punjabi, director of Anisuma Traders. Below, LG’s Sh1.7 million TV set launched last month. Photo/SALATON NJAU.  NAIROBI

By JOHN NJIRU jnjiru@ke.nationmedia.com

An electronic manufacturer has unveiled a Sh3.5 million television set for the Kenya market, the most expensive set in the country.

In a trend that is fast catching up with electronic firms in the country, Sony Wednesday unveiled its latest 84-inch television in what the company says is due to “a huge demand for home-experiences” in the country.

The Sony Bravia 4K Ultra HD TV will retail at Sh3.5 million per unit.

Kenya is said to be among the “few” countries where the TV set is selling.

The set boasts of high quality screen display; four times the resolution of the normal HD sets and more than 28 times that of the normal television set.

Exceed the sensation

“If you were amazed by the shift from Standard to High Definition, 4K, with four times the resolution of Full High Definition, will rekindle or even exceed that sensation. It virtually eliminates the line between television and reality to offer an unprecedented and revolutionary viewing experience,” said Sony’s sales management director Shinya Mukaida during the unveiling.

According to Mr Mukaida, the “average” Kenyan consumer is desirous of the best viewing experience for that amount of money.

The ceiling-high pricing is attributed to the “4K X-Reality PRO” super-resolution high-picture quality engine incorporated in the TV.

Last month, LG made tongues wag when it unveiled its Sh1.8 million 84-inch TV, while Sharp introduced its 80-inch Aquos LED TV for Sh1 million last November.

The Bravia has voice-activated and motion controls that put to an end the need for remote control units.

There is only one set in the country at the moment, which was specifically brought for the launch.

It will be on display at Anisuma Traders, the Sony products local distributors, at The Junction mall.

Sony’s new Bravia was first introduced to the world last September.

The X-Reality chip is capable of enhancing any content with low resolutions such as movies, photographs and games, into high-quality images with 4K resolution.

It also comes with 3D glasses that do not require batteries.

The television features SimulView, a function allowing more than one viewer to watch a portion of the screen without necessarily splitting it.
This could prove handy to video-game enthusiasts and family members with different tastes in TV programmes aired at the same time.

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