Tourism Cabinet Secretary Najib Balala on Friday appointed Ms Jacinta Nzioka-Mbithi as acting managing director of Kenya Tourism Board (KTB), following expiry of Mr Muriithi Ndegwa’s term.
Ms Nzioka-Mbithi will remain in the acting position until a competitive recruitment exercise is completed by the board, he said.
Mr Balala said he was determined to steer the sector to full recovery.
He further directed MDs in other agencies in the ministry whose terms have expired to hand over to competent managers.
Tourism visitations went down by over 20 per cent in the eleven months to September last year, settling at 689,625. Attempts to revive the sector are however paying off, as the country also taps into conference tourism to keep the numbers growing.
Mr balala exudes confidence in Nzioka since she is also one of the founding Executive Directors of the Kenya Association of Women in Tourism (KAWT) and member to the board of Ecotourism Kenya.
She holds an MBA in Strategic Management with Marketing and a Bachelor’s degree in Tourism Management from Moi University. She also has a post graduate diploma in marketing of services from Maastricht School of Management in the Netherlands.