Housing Finance rebrands to reflect new services

 The HF group, an integrated property and financial solutions provider, has rebranded, with new logos for the group and its subsidiaries in line with its strategy of becoming a diversified player in the financial industry.

HF early this month received approval from the Central Bank of Kenya (CBK) to establish a non-operating holding company, HF Group Ltd. The company also created a new subsidiary, HFC Ltd, which is licensed to offer mortgage financing as well as banking services under the Banking Act.

The group has rebranded the Kenya Building SocietyLtd (KBSL), its subsidiary and real estate development arm, and renamed it HFDI. It is licensed to engage in project financing and development under the Banking Act.

HFDI will continue to oversee the projects being undertaken by the KBSL, namely Precious Heights, Kahawa Downs, Komarock Phases 5A and 5B, which are all residential developments; and the Komarock Shopping Mall, which is a commercial centre.

The other subsidiaries, Insurance Agency, HFIA and HF Foundation (HFF) have also been rebranded.

The group’s  Managing Director, Mr Frank Ireri, said it was important to create a fresh identity that reflects its dynamic offerings in the financial services industry.

“The Group has expanded its range of services in recent years and we wanted to consolidate all those services  under a new group identity. The rebranding  will give us the stimulus to register further growth,” said Ireri.

The group has embarked on its Vision 2020 strategic plan and has brought on board multinational management consulting firm McKinsey to support its  next phase of growth and progressively enhance shareholder value.

The rebranding comes as the company prepares to celebrate its 50th year in business.