MUSIC REVIEW: Baby Love
H_art the band . PHOTO| MWAS MAHUGU
What you need to know:
And that’s precisely the point: You see, in an attempt to make the video as colourful, vibrant and witty as possible, those behind its production make it look like a rehashed detergent commercial at times, while at other times it looks like one long hilarious skit.
And from Uliza Kiatu, the outrageous costumes and sub-plots featured in this band’s records might well be brand-specific, but were almost overdone this time round.
MUSIC REVIEW: Baby Love
Artistes: H_art the Band
Rating: 7/10
When the lively afro beat kicks in, you’ll be sucked into the feel-good, light-hearted musical party that the "Nikikutazama" boy band is throwing. The rhythm is thumping and at 140BPM, faces little competition on the fast lane, save from Eric Wainaina’s "Sawa Sawa", which is a tad faster.
The scudding tempo is designed to pump up your adrenaline as you’re entertained to a host of throwback playground jingles from the Baby Boomer Generation, all the way up to Generation Y.
Martin Githaiga, the brains behind the audio, didn’t overwhelm us with complicated chord sequences either, but chose a dual-chord loop that is replicated all the way to the end of the song. The visuals are just as dramatic: a true festival of colours, costumes and choreography.
The music video manages to reproduce a vivid outdoor classroom scene where all the actors, dressed in bright-coloured uniforms, depict naughty primary school students. Their classroom pranks and energetic dance choreography are enough to keep you glued to the video, if you don’t experience information overload midway through, that is.
And that’s precisely the point: You see, in an attempt to make the video as colourful, vibrant and witty as possible, those behind its production make it look like a rehashed detergent commercial at times, while at other times it looks like one long hilarious skit.
And from Uliza Kiatu, the outrageous costumes and sub-plots featured in this band’s records might well be brand-specific, but were almost overdone this time round.
Sure, the band is going places, and if it means doing it on the wings of increasingly outrageous music videos, so be it, because none of the 10,000 people who’ve viewed this video on YouTube seem to mind, after all.
