Artiste: Ringtone feat Christina Shusho
Song: Tenda Wema Rating: 6/10
Although Range Rovers and helicopters aren’t new in Ringtone’s real life, his arrival in a flashy, yellow chopper does make a statement in the intro of this video.
Clearly, this is going to be a glitzy affair, and no cent will be spared in making the video as aesthetically appealing as possible.
He also hires a souped-up matatu and ferries a wild bunch of party-goers to the middle of nowhere, where invigorating scenes showing everybody dancing along to Tenda Wema were shot.
Despite all the expensive props however, video director Tiger fails to match the song’s initial aggression.
He initially employs lots of slow motion effects and mono-angled scenes (akin to what you would watch in a worship video) to misrepresent the song’s groovy rhythm. It’s an apparent audio-visual mismatch
which even a casual audience can easily discern.
The popular director has also had a longstanding challenge of trying to capture a bright, sunny day without making the picture look like a detergent commercial.
As seen in this project and a few of his previous works, such as Willy Paul’s Lala Salama, his daylight scenes are often tinted with light blue hues that incorrectly reproduce natural light.
Ringtone and Shusho are urging us to treat people well even when our charitable works remain unappreciated, assuring us that God himself will reward us.
And this they sing alongside a typical, head-banging Teddy B track that’s bound to get you off the couch and onto the dance floor in nanoseconds.