Ann Hamberger: I want Kenyans to watch good quality local content

Saturday October 7 2017

Ann Hamberger who is the CEO of Ashiner

Ann Hamberger who is the CEO of Ashiner pictures based in Mombasa prefers to make television shows and movies in Swahili. PHOTO| FILE 

By HILARY KIMUYU
More by this Author

She is one of the most sought after directors in Kenya. Ann Hamberger who is the CEO of Ashiner pictures based in Mombasa prefers to make television shows and movies in Swahili.

Based in Mombasa, she spoke to ActScene about what drives her.

You have quite a unique name…

Yes I do. That is my family name and yes I was born in Kenya. I was born in Pumwani Nairobi, before our family relocated to Mombasa when I was young and that is where I have resided ever since.

Have you always love entertainment?

I am a hotelier by profession, but I have always loved entertainment. I started acting before I decided to become a director and a producer. But once in a while I still get in front of the camera but as an extra. This is because I want to give other people their moment to shine.  

Do you have your own family?

Yes I do, I am a wife and mother of three wonderful children.

You have a project that may excite Kenyans, what is it?

We will be launching a new television station on Friday and being in the busi­ness of con­tent pro­duc­ing, we felt there is a need for Kenyans to see more lo­cal movies, soaps, se­ries, dra­mas, come­dies etc. Raia TV’s main aim will be to pro­mote and give chances to as many lo­cal con­tent pro­duc­ers as pos­si­ble hence pro­mot­ing and build­ing up the television and film in­dus­try in Kenya.

As a producer of local language content, what has changed since you got in the industry over a decade ago?

I remember when we started working with DSTV, not so many people were in to local content in Kenya but after a while we got a big audience. I can say the industry has changed and grown. From the actors to production and airing the shows everything is different now. One thing I hope the government can recognise is that the entertainment industry employs very many people and invest in it. We do contribute a lot to the economy.