Sauti Sol: Industry is too calm, where is the beef?

Sauti Sol. PHOTO | COURTESY

What you need to know:

  • “Beef is important, I’m wondering why there’s not a single rapper declaring that they want to take down Papa Jones musically,” said Bien Aime Baraza.
  • He continued “Beef is necessary, what are we going to do without it? I feel like our industry needs positive but aggressive competition.”

Popular boy band Sauti Sol feels the music industry is too calm and could use a little beef among artistes to spice things up. The Friendzone singers have said beefing is an important culture in the music industry that gives it some much needed vibrancy.

“Beef is important, I’m wondering why there’s not a single rapper declaring that they want to take down Papa Jones musically,” said Bien Aime Baraza. He continued “Beef is necessary, what are we going to do without it? I feel like our industry needs positive but aggressive competition,”

“This is show business, it’s not meant to be sweet, and fans should see some dynamics from artistes, one moment you’re up, the other you’re down, especially in hip hop. Hip hop is majorly about beef man. Beef makes hip hop grow, I don’t know why we are afraid of it in Kenya,” Delvin Mudigi said, adding on a light note that his “beef with Khaligraph is coming soon.”

The band however said they would not engage in any musical feud.

“We are big brothers in the industry now, we are mentors, and we can’t lead by beefing. Plus there’s no one in our league. We are in a group and we have our own beef to deal with.”