APP OF THE WEEK: Flipboard

First, it has added a new self-service feature that will allow publishers to get better reader discovery, meaning that they can now get a lot more traffic to their websites, which, if you count in advertising, translates to better returns. PHOTO| COURTESY

What you need to know:

  • Also added is the RED Bolt feature, also known as Reader Enhanced Display.
  • The feature makes it easier for reader-friendly websites to gain more prominence on Flipboard, meaning far better quality of content formatting and appearance.
  • Initially, RED Bolt will require mobile sets to follow the guidelines Flipboard gives, including being pop-up ad-free, load in less than a second, and not be a site that redirects to another site.

It has been a long while since anyone heard of Flipboard, but it seems the app is alive and doing well. It has even released new updates that have made it even more compelling to use.

First, it has added a new self-service feature that will allow publishers to get better reader discovery, meaning that they can now get a lot more traffic to their websites, which, if you count in advertising, translates to better returns. Also added is the RED Bolt feature, also known as Reader Enhanced Display.

The feature makes it easier for reader-friendly websites to gain more prominence on Flipboard, meaning far better quality of content formatting and appearance.

Initially, RED Bolt will require mobile sets to follow the guidelines Flipboard gives, including being pop-up ad-free, load in less than a second, and not be a site that redirects to another site.

This should create a very user friendly reading experience. The updated Flipboard app is available for download from the iOS and Android app stores.