M-Net closing Maisha Magic over lack of viewership
M-NET East African Regional Director Michael Ndetei (right), Dorothy Ghettuba, founder and CEO of Spielworks Media (center) and M-NET Kenya Finance Manager Janet Oyugi during the launch of Maisha Magic, an East African focused TV brand starting September 1, at The Hilton on August 4, 2014. Among the programmes include the Vitimbi show, Mashariki Mix, Kona, Loving You is All I Want, Big Brother Hotshots, Samantha Bridal Show, among others. PHOTO| DIANA NGILA
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M-Net however stressed that is still “remains firmly committed to the Kenyan market and will ensure that it continues to support film makers by showcasing their talent on other M-Net channels.”
Subscription based channel M-Net has decided to shut down its less than a year old Maisha MSubscription based channel M-Net has decided to shut down its less than a year old Maisha Magic channel due to low popularity.
In a press release sent to newsrooms, M-Net said this was a business decision .
“M-Net regrets to inform DStv viewers that after much deliberation, a business decision was taken to make changes to the Maisha Magic channels in East Africa. Following an in-depth assessment of each of the channels viability was concluded, including a review of the rankings and popularity of the channels, a decision was taken to close Maisha Magic and refocus on the Maisha Magic Swahili channel.
Unfortunately, Maisha Magic has not performed and grown as per our expectations.
Overall, the channel was unable to achieve the ratings consistency we needed to sustain the business and support our continued investment,” said Patricia van Rooyen, CEO M-Net Sub-Saharan Africa.
M-Net however stressed that is still “remains firmly committed to the Kenyan market and will ensure that it continues to support film makers by showcasing their talent on other M-Net channels.”
