Kericho opens its doors to investors
What you need to know:
- Prof Chepkwony used the forum to dispel the myth that tea farming was the only viable activity in the county. The crop has lately been rocked by dwindling markets.
- At the same time, Prof Chepkwony said that his government was focusing on Direct Domestic Investment (DDI) in a bid to raise the economic standard of residents of the county.
- He announced the creation of a Sh100 million fund, which will directly support local investments through loans.
Kericho County Government will offer attractive incentives in a bid to lure investors.
Governor Paul Chepkwony invited investors to venture into coffee, pineapple, potato and sweet potato farming.
Prof Chepkwony spoke during an inaugural investors’ conference yesterday attended by his Bomet counterpart Isaac Ruto.
The conference, held at Kericho Tea Hotel, had representatives from more than 10 counties and foreign nations.
Prof Chepkwony used the forum to dispel the myth that tea farming was the only viable activity in the county. The crop has lately been rocked by dwindling markets.
At the same time, Prof Chepkwony said that his government was focusing on Direct Domestic Investment (DDI) in a bid to raise the economic standard of residents of the county.
He announced the creation of a Sh100 million fund, which will directly support local investments through loans.
“This money will go towards backing up investments in each of the six sub-counties we have. We believe that improving the lives of the people in the villages will automatically affect the lives of those in cities and towns,” Prof Chepkwony said.
Kericho County will be represented in London during a Sweet Potato Expo, which comes months after the county began direct exports of the crop to the United Kingdom and the European Union markets.
Mr Ruto said investment conferences were effective platforms for marketing business opportunities in the counties and revealed that Bomet County will hold a similar forum starting on December 4.
