Nation FM takes to the airwaves

A view of Nation Centre, Nairobi. Easy FM is set to re-launch as Nation FM. PHOTO | FILE

What you need to know:

  • The station will give Kenyans timely information that is relevant to them at all times and will feature news updates after every quarter of an hour during the day

A new radio station takes to the airwaves on Thursday. Easy FM will be re-launched as Nation FM, a radio station which will concentrate on current affairs.

“We are launching a radically different radio station from what Kenyans have on air,” said Mr Manwa Magoma, the Head of Radio at Nation Media Group.

The station will give Kenyans timely information that is relevant to them at all times and will feature news updates after every quarter of an hour during the day.

SERIOUS CONTENT

“Any time you tune in you will be able to listen to news and at the top of the hour you will get a news brief. You will always stay informed,” Mr Magoma said.

According to Mr Magoma, the launch is in response to lack of serious content on radio airwaves.

“We are trying to tune into what Kenyans want, we have noticed that there is a need for sensible conversations on air and are providing a platform for these discussions to occur,” he said when asked about the new station’s strategy.

The radio station will feature current affairs and lifestyle programmes targeting Kenyans.