The seventh edition of the Nation Media Lab opened Monday amid calls for more focus on convergence journalism in fast-changing digital world.
There was pomp and colour in the opening ceremony attended by top executives of the Nation Media Group.
NMG Chief Executive Officer Joe Muganda said that seeing the Media Lab come into fruition after a year off has been the highlight of his career so far.
“This is one of the most exciting days I have had since joining NMG because I can see young people coming through to learn the ropes of journalism. And as an organisation we will spare no expense to give the very best training,” he said.
Mr Muganda emphasised the need for convergence journalism, where news is first broken on digital platforms then elaborated upon through the other more traditional platforms.
“If we are going to compete with everyone across the world, convergence must be a minimum requirement. We must be brave, astute and factual. We must also be fair,” said Mr Muganda.
Also present was Editor-in-Chief Tom Mshindi, who echoed Mr Muganda’s sentiments, saying that the importance of convergence journalism could not be overlooked in a fast-changing world that has gone largely digital.
He also urged the trainees to uphold traditional journalistic values such as truth, fairness and independence so as to give the profession the respect it deserves.
Some 11 trainees from Kenya, Uganda and Tanzania will be taking part in this year’s Media Lab.
They will undergo an intensive four-month course designed to produce all-round journalists comfortable reporting for any of NMG’s platforms.