Bungoma and Trans Nzoia county governments will hold international investor conferences next month.
The two counties, in partnership with the Kenya National Chamber of Commerce and Industry (KNCCI), intend to woo investors to western Kenya.
Trans Nzoia will hold its conference between March 16 and 18, and Bungoma from April 20 to 22.
Both devolved units are targeting over 3,000 investors with interests in trade, tourism and agriculture.
Trans Nzoia Governor Patrick Khaemba said the county has a conducive investment climate, including abundant natural resources, a competitive workforce and good infrastructure.
Bungoma Governor Kenneth Lusaka said the conference is aimed at wooing investors to the devolved unit and open up the region for industrial growth.
Mr Lusaka said his administration is keen on showcasing Bungoma as a strategic destination for doing business with the rest of the world.
KNCCI Chairman Kiprono Kittony said counties have huge potential for growth if guided, and investors are exposed to the vast resources that are available in the regions.
“There is a need for counties to form regional economic blocs as a way of maximising on opportunities for development as we start seeing the fruits of devolution,” said Mr Kittony.
An economic blueprint for the Lake Victoria region developed with the support of Deloitte East Africa says the Lake Basin region is strategically placed. It is close to Uganda, Tanzania, Rwanda and the Great Lakes region, which are potential markets.