Coca-Cola on Monday announced a Sh5 million sponsorship of the National Olympic Committee of Kenya (Nock).
The sponsorship will provide the committee with the resources to comfortably manage the team at the London Summer Olympics.
“As a worldwide partner of the Olympic Games since 1928, we have passionately worked with national Olympic committees to support both athletes and teams in approximately 200 countries across the globe,” said Rocky Findley, Coca-Cola’s Kenya country manager.
“To show our support for Team Kenya and the National Olympic Committee of Kenya, we are providing a Sh4 million cash sponsorship as well as Sh1 million worth of product.
“We believe that this sponsorship will go a long way in boosting and refreshing the team as they represent the nation and do us proud during this year’s Games.”
Kipchoge Keino, the Nock president, lauded the soft drinks giant for this initiative: “I would like to thank Coca-Cola for their continued investment in the youth of this country.
“This sponsorship will benefit athletes in their final preparations for the London 2012 Olympics.
“We will have a very strong team in London and I urge all Kenyans to rally behind them.”
Coca-Cola plans to host a special banquet for the Kenyan delegation.
“Qualifying for the Olympics is no small feat and we commend all the athletes who have reached this level,” Findley said. “We wish all the athletes the very best this year and look forward to celebrating with each and every one of them when they return.
“In our eyes, they are already winners and must be celebrated as a reason to believe in Kenya and the continent.”
To bring the Olympic spirit to consumers and rally behind Team Kenya, Coca-Cola worked with popular artist and producer Madtraxx to create the Coca-Cola Kenya Olympic Anthem, Move To The Beat, which captures the hopes, excitement and spirit of Kenyans and will be shared with Nock to use at will during this Olympic period.
The Amsterdam 1928 Games marked Coca-Cola’s first involvement in the world’s foremost sporting competition.
Over the years, The Company has developed a strong tradition of creating programmes and events that bring the spirit of the games to consumers in Olympic host cities as well as around the world.