‘Showmanship helps me win races’

• ‘My main goal is to become a legend. I have to dominate year after year and break more records’ - Usain St Leo Bolt

He later appeared at a press conference during the launch of Zietz Foundation’s “Long Run” initiative in Kenya.

“I know we appeal to the young and I want us to give one voice to the younger generation and pass the message on. We want to make the world a better place,” Bolt said.

Zeitz, who is also the chairman and chief executive officer of Germany-based giant sports apparel company, Puma, said the foundation wanted to do conservation from a commercial perspective.

“I have established the Zeitz Foundation to support creative and innovative enterprises. Sustainability does not need to come at the sacrifice of economic prosperity. Through projects that balance conservation, community, culture and commerce, I hope to encourage a new model for sustainable development,” Zeitz said.

The foundation has set up a presence in Brazil, Tanzania, Costa Rica, Indonesia, Kenya, New Zealand, Sweden and Namibia. Bolt is scheduled to visit Segera in Laikipia today and tomorrow where Zeitz Foundation will run its programme in Kenya.

“This is my first time in Kenya and am looking forward to seeing the animals. I am excited and also worried,” Bolt said with mirth in his eyes.