Elite football coaches from across the country will from this season be rewarded every month according to their exploits with their various teams.
This is courtesy of a Sh1.1 million sponsorship deal brokered between the Sports Journalists Association of Kenya and Fidelity Shield Insurance Company Limited which will run for the next ten months.
Under this deal, coaches who are adjudged to be the most accomplished in a particular month will receive a Sh50,000 award together with a personalised trophy.
This will apply to coaches who handle the national men’s team, national women’s team, Kenyan Premier League teams as well as any major off-season tournament.
During the unveiling ceremony on Tuesday, Fidelity Insurance head of finance Richard Marisin announced that the company will offer financial support for the whole of this season, and that they will deliberate on modalities of a contract extension before the end of this year.
“I am happy that we have formalised this deal, and I am confident that the end result will be beneficial to all parties.
We are committed to this initiative, and shall discuss ways of modifying the contract and perhaps even extending it for a longer period of time.
“Kenya has immense sporting talent, and this is only the first step in ensuring that we become a part of the forces that will drive football standards to greater heights,” he said.
Marisin also hinted that they will be going into other disciplines such as volleyball and rugby, but he said that they will first commit to football this year.
Elite coaches were represented by new Harambee Stars coach Stanley Okumbi who lauded the insurance company for taking the initiative, before adding that it would go a long way in improving the standards of coaching in the country.
“This is a good initiative and I am very glad that it has come at this early stage of the league.
Trainers have for long time been neglected in the local scene, and it will be very encouraging for them to see that they are recognised every month.
That motivation alone will have a direct impact in the standards of coaching locally,” he said.
This is the second partnership that SJAK has entered in support of the top flight league after the SJAK Player of the Month award that was launched early last year.
Under this initiative, players are awarded Sh50,000 cash prize, a personalised trophy and a 42-inch flat screen television.