Kenyan brand SportPesa shines in the English Premier League
Hull City players on August 13, 2016 took to the field donning shirts emblazoned with the name and logo of their new sponsor, Kenya's sports betting firm SportPesa, on their shirts as they kicked off the 2016/2017 football season. PHOTO | HULL CITY TWITTER
A Kenyan brand on Saturday took its place at the English Premier League as Hull City kicked off its season against champions Leicester City.
SportPesa, the digital sport betting firm based in Nairobi, featured prominently during the season opening match.
SportsPesa is the first Kenyan company to sponsor an English soccer club after it signed a three-year deal with the club.
On Saturday, the firm's name and logo appeared prominently on Hull City's home shirts and will do so, both for home and away games, for the next three football seasons.
"The new sponsorship deal is the most lucrative in the Club’s proud 112-year history," read a statement on the Tigers website.
During the announcement of the sponsorship deal in July this year, SportPesa Chief Executive Officer Ronald Karauri said: “This is a big milestone for SportPesa as it marks the scaling of a Kenyan brand into the global market.
In addition to sponsoring the newly promoted EPL side, SportPesa is also the official Arsenal betting partner.
(Editing by Joel Muinde)
