SportPesa now La Liga's official betting partner
SportPesa CEO Ronald Karauri (left) and La Liga president Javier Tebas pose for photos after the signing of the partnership in Spain on April 26, 2017. PHOTO | COURTESY |
What you need to know:
- SportPesa boasts several partnerships with English Premier League clubs Arsenal, Hull City and Southampton.
Online gaming firm SportPesa on Wednesday unveiled yet another international agreement, this time round with the Spanish Football League.
In the latest deal, SportPesa are the Official Betting Partner of La Liga, Spain's top flight football league.
SportPesa's Marketing and Communication manager Esther Kang'ethe said the partnership will also see the Spanish league provide technical support in football development and talent identification in Kenya.
La Liga president Javier Tebas, the competition's Commercial and Marketing General manager Adolfo Bara as well as SportPesa's Africa CEO Ronald Karauri and SportPesa's Director for Global Strategy Ivo Bozukov were present during the signing of the three-year agreement.
"This is a very important agreement for La Liga," Bara explained.
“It further solidifies our commitment to the African continent. La Liga is the best league in the world and this agreement with SportPesa is an indication of us joining forces with a leading African company that shares the same vision."
Karauri welcomed La Liga's engagement in the African continent and the commitment to contribute high quality footballs, sports kits, training expertise and public viewing for those who have not had the opportunity to experience Spanish football.
SportPesa boasts several partnerships with English Premier League clubs Arsenal, Hull City and Southampton.
