In the rapidly changing financial services landscape, the rise of digital banking has paved the way for branches to focus more on tailor-made services for clients. This has presented a unique opportunity to reinvent, transform, and to focus on the services and amenities that cater to customers’ desires and needs.
Equity has identified core areas such as the channels utilised by customers, products required and the level of services they would need from their bank branch, to effectively map out their branches.
By means of portfolios and partnerships, some of the services that Equity offers at branch level include; all banking solutions - complementing the digital banking platforms and banking agents with investment, brokerage/custodial services, wealth management, and advisory services, telecommunications (Equitel) and insurance services served by dedicated and highly experienced staff and Relationship Managers.
To adapt to the ever-evolving needs and demands of customers, Equity’s innovation journey is geared towards transforming branches into relationship centers to offer customers personalised customer experience.
Equity bank prides itself with a wide range of services offering from retail, enterprises and, small and large corporates. The area has one supreme branch that offers customised banking solutions with exclusive services. The supreme branch is open for extended hours on weekdays and weekends.
The Bank has partnered with global companies such as AMEX, Visa, MasterCard among others to offer a high-end range of credit and debit cards for corporate customers.
Located at Gigiri Square; Equity Supreme Center comes with state-of-the-art lounges, boardrooms for customers to hold meetings, teleconferencing and video conferencing facilities, and free wireless internet — all are open to Supreme customers. The branch’s design and location makes serving customers faster and efficient.
The branch is aimed at serving the customers faster and efficiently. Human interaction and personalised advice remain integral elements for customers, ensuring a positive and consistent customer experience with qualified relationship managers, who truly listen and provide sound advice to customers through side-by-side conversations or over a casual cup of coffee in a more relaxed setting.
Equity also has other banking branches along the route. Some of the key ones being; Ridgeways, inside Ridgeways Mall, and Ruaka, located in Rwaka Landmark Plaza, along Limuru road all strategically located to serve individuals and business community in that area.
The retail banking branches are a one-stop shop for numerous financial services for individual, retail and business clients. In them, consumers get a range of basic services such as money transfers, deposit, transactional and deposit accounts, safe deposits, insurance services, personal and business loans with all lines of credit, mortgages, debit cards, credit cards.
All Equity retail branches have a queue management system, which streamlines and improves the level of service, enables focused improvement for specific customer segments and services.
Along the same area, Equity has several banking agents, ATMs facilities as well merchants strategically located at the shopping centers to ensure customers’ access and enjoy banking services conveniently at their doorstep.
Leveraging off technology, some of the services offered by the Equity agents include de- posits, withdrawals, buying airtime and bill payments among others.
The bank has also partnered with key merchants to accept retail payments via all card payments with no extra charge to the customer. Also by signing up traders with EazzyPay till numbers customers can use the EazzyBankingApp, Equitel or other mobile cash platforms to pay for make payments.