OPPO promises to ‘wow’ customers this year


"We have taken time to understand them and how they want to interact with our products."

Tuesday January 07 2020

Leading global smartphone manufacturer OPPO has set its bar high and plans to enhance the premium quality of its products this year. This should be a game-changer, according to the OPPO Kenya PR and Corporate Communications Manager Muthoni Wachira.

OPPO, which has operated in the local market for four years, is widely known for the standout cameras in its smartphones.

Wowing customers

“Quality is a factor that we take seriously,” she explains.

“This year, we will bring into the country many new products that will wow our customers. We have taken time to understand them and how they want to interact with our products in their day-to-day life.”

Youths’ fancy

OPPO, says Mrs Wachira, is a brand loved by young people who value its fancy smartphones that combine simplicity with class.

Products launched

Last year, the smartphone maker introduced several products into the Kenyan market.

“OPPO was the first smartphone company to introduce the pop-up camera in Kenya in April 2019,” says Mrs Wachira.

“In July, we introduced the Reno 10X, which has a pivot camera. It brings the image closer and is able to zoom into the horizon.”

She adds: “In September, to celebrate 10 years, we launched two ‘A’ series devices for the millennials: The A9 2020 and the A5 200, both sold at an affordable price. The phones’ most unique feature is the long-lasting battery. These smartphones are good for people on-the-go because the battery lasts for many hours.”

In November, OPPO Kenya launched the Reno2 F, taking the total number of smartphones it has brought into the Kenyan market to more than 20.

Reno is ideal for artistic people – musicians and photographers, among others – who want to create content that appeals to their customers.

Ms Wachira says the ‘A’ series is the most popular OPPO smartphone brand in Kenya, especially among young buyers. This is because they consider it vibrant.

“We believe the Reno is going to be highly popular, judging by the way it has been received in the market,” she says.

Empowered staff

Great products aside, OPPO Kenya relies on its staff to sustain that connection with its customers.

Ms Wachira explains: “Here, we work according to the Benfen culture (Chinese for doing the right thing at the right time). We work with people of high integrity to grow the brand. All our people have the skills and ability to execute their tasks and ensure OPPO Kenya has a conducive working environment for everybody. Ours is a multicultural workplace and we respect every culture. It is a safe place for us to work.”

She adds that in their interaction, staff are guided by set rules.

“OPPO has more than 600 employees in the country and we all have what we require to do our jobs well. Management supports us and trains us,” says Mrs Wachira.

Benchmarking is a norm at OPPO and that is why staff from Kenya are taken to other countries to observe how people work there, learn new stuff and bring back the acquired skills.

“The company creates global learning opportunities for staff,” she stresses.

Expansion drive

“We intend to expand across Africa. OPPO already has a presence in Kenya, Algeria, Nigeria and Tanzania,” she says. “We have a new brand director in Kenya, Joe Hua.”
Leading global smartphone brand

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life.