Orders for the much-hyped Tesla Model 3, a cheaper version of its electric car aimed at the mass market, have surged to 276,000 in just three days, company founder Elon Musk said Sunday.
Orders are piling up fast and exceeding the expectations of the company for its Model 3 — which will have a base price of $35,000 — even though it won't be available until late next year.
Amid reports of queues to snap up the vehicle, Musk tweeted: "276k Model 3 orders by end of Sat."
And in a subsequent tweet added: "A Model 3 order gives you priority in your geography, so, even though total count is high, ordering early will make a big difference locally."
With the Model 3, a compact sedan unveiled Thursday, Tesla aims to show it can appeal to the general public and produce cars en masse.
The base price is half that of Tesla's luxury Model S and the Model X, which start at $70,000.
Musk said Thursday that orders had passed 115,000 worldwide and hinting that demand was outstripping expectation later tweeted: "Definitely going to need to rethink production planning."