A TV version of your favourite farming magazine Seeds of Gold will premier on NTV next Wednesday.
This follows the signing of a Memorandum of Understanding between Egerton University and Nation Media Group on Thursday to support the production of the programme.
The television programme builds up on the success of the Seeds of Gold magazine, which has been at the forefront of promoting agribusiness.
“We have received tremendous feedback from readers enquiring and appreciating the partnership, and now we want to take it to a higher level,” said Egerton University VC Prof James Tuitoek on Thursday at the institution’s Ngongongeri Farm.
He added that the programme will inform and educate the public on farming, right from production, value addition to marketing.
Like the print version, the Seeds of Gold programme on TV he added will disseminate information on new agricultural technology to both current and potential farmers in and outside the country.
Nation Media Group CEO, Mr Linus Gitahi, challenged young people to take advantage of the free information from Seeds of Gold and venture into agribusiness.
“Agriculture is no longer for retirees but for young people who are keen to take advantage of free information that we are keen to provide,” said Mr Gitahi.
Most of the feedback received from readers, Mr Gitahi noted, is usually from young people aged between 25 and 35.
He hailed the upcoming TV show and the pull-out as the best innovations in the media in the recent times.
Prof Tuitowek noted that as another way of boosting agribusiness, Egerton University has for the last two years been sending students to small farms for practicals.
“Our students stay with subsistence farmers and assist them to utilise their small farms to earn income through agribusiness,” said Prof Tuitowek.
Also present during the occasion were NTV General Manager, Mr Linus Kaikai, Saturday Nation’s Features Editor Julius Sigei, Egerton University’s Prof Paul Kimurto and local farmers, among others.