Nation Hela launches campaign to boost its cash transfer service

Tuesday July 16 2013
hela pics

Redempta Macharia ( right) of Nation Hela Money transfer service explains to Paul Wanyoike how Nation Hela works at Jungle Nut Factory in Thika in June 16, 2013 during registration. Photo/ANTHONY OMUYA (NAIROBI)

Nation Hela has launched a door-to-door marketing strategy that will see small and medium-sized enterprises use the card.

The international money transfer service, introduced by the Nation Media Group in partnership with Diamond Trust Bank, targets 300 companies.

Nation Hela commercial manager Herbert Rajula said the company plans to have the card used to facilitate payrolls and for general purposes.

“We have, therefore, targeted Jungle Nuts in Thika to kick start our project. Registration is ongoing for the 1,800 staff”, he said.

DTB Pre-Paid Card programme manager Gilbert Shigoli said low income earners receive money from their relatives abroad, hence the need to tap into the market by registering SMEs’ staff.

“We made the choice to start from Jungle Nuts because it is an SME that showed willingness to embrace technology and change its trends,” Mr Shigoli said.


He said DTB will ensure that the registered card holders use it from Tuesday.

“Customers are allowed to deposit up to $10,000 in their accounts to kick start its use,” Mr Shigoli said.

Speaking at the Jungle Nut offices, Mr Rajula said other companies, which have been approached to take up Nation Hela, are Van De Berg flower farm in Naivasha, KAPA oil, PwC and Mumias Sugar.

“We are knocking on doors of companies, selling the idea to them. Many have embraced it already,” Mr Rajula added.

He said the move is geared towards bridging the gap between the banked and unbanked.

“We want to erase the notion that cards are only for the wealthy. That is why we are reaching out to small and medium scale enterprises.”