Close to 400,000 songs from Sauti Sol’s newly launched third album Live and Die in Afrika were downloaded in 48 hours.
The group launched the 15-track album last week and shocked many when they decided to give the album away for free, at least for 48 hours.
It turned out to be a genius move as the group’s fans across the world rushed to beat the deadline and the demand was so high, their website crashed.
Speaking to Showbuzz, Sauti Sol’s manager Marek Fuchs said the band decided to give their fans “an early Christmas present” and from the numbers, it looked like it worked.
Giving away the songs for free may not seem like a brilliant business move at first but it looks as though they are banking on people showing up for their album tour scheduled to kick off next year in February. The album is already streaming on MTN and iTunes.
“We will kick off the nationwide tour between February and March then proceed on to East Africa and the rest of Africa and the world. We shall release the tour dates and places in time,” he said.
Some of the most downloaded songs are; 'Sura yako', 'Kuliko Jana' and 'Isabella'. Could Sauti Sol have started a new trend in Kenya? We wait.