N-soko relaunches car sales web page

N-soko, an online trading centre powered by the Nation Media Group, has re-launched its motor sales page in line with its goal to provide more focused services to customers.

The firm unveiled the new look at the annual Westgate Auto Show during the weekend, introducing new features to help buyers make informed choices as they pick their preferred cars through educating them on the different features by different car models.

The new website goes beyond providing a comprehensive listing of vehicles, as they appear in the classifieds section of its sister publication, the Daily Nation, and boasts additional features geared towards informing buyers’ decisions.

“The N-soko motor website fills an important gap in the online vehicle classified category as it manages to combine the elements of a user-friendly online vehicle marketplace with the heritage of credibility and trustworthiness of our online and offline platforms as the Nation Media Group.

We are in a unique position as we will be able to immediately showcase N-soko motors to our vast online audiences through cross-selling our unique service, allowing us to quickly build traffic on our website,” said the NMG digital division general manager, Agastee Khante said.

Since its launch, N-soko has established a strong footprint in the Internet space and gained equity through providing users with relevant classified listings in jobs, property, motor, and tender categories.

The platform, one of the group’s digital flagship brands, split its services into distinct lines after it was launched with separate sites on both listings and advisory services — N-soko jobs (jobs.n-soko.com), N-soko properties (properties.n-soko.com), and the new website. (motors.n-soko.com).

The new features of the relaunched site include a vehicle research centre allowing a buyer to get data on their preferred make and model, a car comparison tab allowing users to compare features of a number of vehicles within their price range to make an informed choice, and a build-a-vehicle tool allowing buyers to outline the specifications of the vehicle they would like to buy.