SPONSORED CONTENT: Good skincare habits will make you look younger- study

It is a well-known fact that the skin, the largest organ in the human body, presents the most prominent display of ageing.

Here’s how it happens: When one is younger, the regeneration of skin cells occurs every 24 to 28 days. As one grows older, this process slows down, meaning that it takes longer for new skin cells to form.

As we get older, collagen, the protein that gives the skin its firmness, gets depleted faster than it is produced. The skin loses its suppleness and elasticity and  becomes more fragile. 

This process can be worsened by poor food choices, chronic stress, smoking and excessive exposure to the sun damage, among other external factors.


However, studies have shown that it is possible to influence up to 80 per cent of our skin’s ageing. Well, the reality is that we cannot stop the natural process of the ageing, but we can engage in habits that smooth out the ageing traces on the skin from within.

For example, avoiding excessive exposure to the sun, observing the 6-8-hour sleep rule per day, eating fresh fruits and vegetables and cleaning off makeup before going to bed helps to keep the skin rejuvenated. So does taking good amounts of water and taking a walk in fresh air under trees.

Better still, experts advise, you need to throw in a deliberate and well- informed safe skin care routine to get even greater results.

Good skincare habits can slow down signs of ageing. Recent research by Oriflame, the global company that has maintained a 50-year tradition of developing safe skincare products, provides insights into how we can engage in good skin-care habits.

For starters, the study found that every four out of five women don’t look their actual age. They look older. So, chances are that you could look younger than you do today if you deliberately took better care of your skin.

It is important to first understand the signs of ageing, some of which may not be as obvious as we imagine.

The Age Reflect study by Oriflame identified 12 signs of skin ageing. They are: dullness, numerous and large pores, rough texture, under-eye wrinkles, crow feet wrinkles, glabellar wrinkle, forehead wrinkles, upper lip wrinkles, skin sagging, uneven skin tone, dark spots and localised redness.

Following this, Oriflame conducted research that has enabled it to introduce a new products range known as Novage.

Novage is a targeted anti-ageing safe skincare brand designed to help delay, prevent and reverse signs of aging. The products are made from plant stem cells using patented technologies. There are four ranges, each suited for specific skin’s current needs at different ages.


Novage True Perfection is made for people aged 25 and above. It has silk tree extract, which Oriflame claims purifies skin cells from within, reducing the level of cellular impurities for improved cell renewal and function.

The Acai plant stem cell extract within it supports healthy skin cell maintenance by boosting cellular metabolism and offering antioxidant protection against free radicals that otherwise speed up skin ageing.

These two innovative technologies help to delay the development of fine lines and wrinkles in the future. Clinical tests have proven that the skin’s hydration is improved by 83 percent, and the skin looks 11 per cent more radiant.


Novage Bright Sublime also suits skins for 25 years and above.  It is made using two innovative plant-based technologies. The multi-bright technology helps to correct pigmentation, dark spots and uneven skin tones by directly targeting and inhibiting melanin synthesis in the melanocyte cells at all key stages in those areas affected by melanin malfunction.

The Gardenia plant stem cell extract boosts and helps to protect the integrity of the skin’s collagen network to visibly smooth wrinkles.


Oriflame discovered and patented the Tri-Peptide technology and a Solanaceae plant stem cell extract that boost collagen production by more than 200 percent.

This results in dramatic wrinkle reduction by 33 percent in 12 weeks by targeting collagen loss.

These collagen boosting technologies are the key ingredients that restore and protect the skin’s collagen to re-plump wrinkles from within; for younger, smoother and significantly fresher looking skin.

The Novage Ecollagen range is suited for skin ages 35 above.


The Novage Ultimate Lift range, suitable for those aged 40 and above, is the result of over seven years of research by Oriflame’s skin research scientists and cutting-edge scientific methods.

The innovative technology, patented as AspartoLift, targets loss of skin firmness and wrinkles. Oriflame says if the serum is routinely used with the day and night cream, the skin’s bounce is restored by 70 percent in just 12 weeks.

The second important active ingredient in Novage Ultimate Lift is the incredibly potent and natural plant stem cell extract Buddleja. It complements the lifting action of AspartoLift by preventing the degradation of collagen, resulting in significant reduction in the appearance of wrinkles.


Oriflame’s Youth Enhancing Skincare Routine

The Oriflame Youth Enhancing Skincare (YES) Routine ensures that the Novage products designed for ages 25 and above work synergistically to produce maximum effects and better results in four easy-to-follow steps.


Use a cleanser morning and evening to remove make-up, excess oil and dead skin cells. This allows products to be better absorbed and deliver optimal results.


Use a toner to remove final traces of impurities and to soothe and balance the skin’s moisturising level. To boost the effect of your day and night cream,


Use a serum. This contains a higher concentration of active ingredients that penetrate deeper and faster into the skin to deliver even better results. Use a serum every day under your moisturiser.


Finish your morning routine with a day cream to moisturise and protect the skin against external aggressors, such as pollution. Make sure you use an SPF in the morning to protect your skin from harmful UV rays.

Apply your night cream to a clean face after the serum to help restore the skin’s youthful appearance.