alexa AK announces goodies for team aspirants - Daily Nation

AK announces goodies for team aspirants

Monday June 21 2010

By CHRIS MUSUMBA

First two athletes across the line during the national trials will win automatic slots in the Kenya team for the senior Africa Athletics Championship later next month.

Kenya will select 144 athletes to compete in all events during the national championship from Thursday to Saturday at Nyayo National Stadium. Kenya will be hosting the Africa Athletics championship at the same venue from July 28 to August 1.

Athletics Kenya chairman Isaiah Kiplagat confirmed that the third athlete will be selected through the wildcard. However, all the five defending champions will have to go through the qualification process as there is no automatic selection.

“Everyone has to come to the trials and run and earn a place. Even the defending champions have to run here. I expect everyone to compete including all our elite athletes because the IAAF Diamond League is over now,” said Kiplagat.

“The season in Europe is coming to a break and the IAAF Diamond League will be suspended for a while to allow Africa and European athletes to participate at their continental championships that will be held at the same,” he noted.

At the same time the media and advertising campaign for the event was also officially rolled out on Monday as Local Organising Committee (LOC) partnered with Outdoor Advertiser Association of Kenya (OAAK) in a Ksh7m deal.

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LOC chair, Isaiah Kiplagat, also disclosed that Nairobi 2010 passed its final inspection by Confederation of Africa Athletics (CAA) last week.

“The countdown to Nairobi 2010 has officially begun. Many people have been questioning why the event is not there since they have not been hearing about it but from today, we will roll out our advertising campaign in mainstream and outdoor media,” said Kiplagat.

Under the agreement, OAAK through its members including Spellman & Walker, Adsite, Prime Outdoor, Media Masters, Magnate Ventures, Creative Space and City Clock, will erect promotional material on Nairobi 2010 on their billboards, banners and clocks for free.

Media campaign

LOC also kick-started its mainstream media campaign on the country’s major outlets through adverts as it seeks a meeting with media owners to aid in publicity via free space.

Speaking on behalf of OAAK, its chair, Peter Odoyo remarked, “This deal is a commitment of outdoor media owners to support the games.

It is a wake-up call to each and every Kenyan to support the event since it is sad the World Cup in South Africa is overshadowing our athletics that we are known for.”

Strategic roads in Nairobi, Mombasa, Kiambu, Athi River and Thika are some beneficiaries of the outdoor advertisers’ deal.

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