Liverpool brings fan experience to Nairobi

Liverpool FC legend Vladimir Smicer will be among star attractions at LFC World Hub in Nairobi in February. PHOTO | COURTESY

What you need to know:

  • Liverpool FC fans in Kenya will be treated to a host of activities for all ages and even meet with some of their club heroes like John Barnes, Sami Hyypia and Vladimir Smicer.
  • Supporters also have the opportunity to have their photo taken with the Champions League Trophy.
  • Liverpool FC will deliver a series of coach education initiatives, which will be based around the coaching curriculum taught at the club’s academy.

Nairobi has been confirmed as the next stop for LFC World presented by Standard Chartered Bank.

The free two-day fan experience will see the creation of an LFC World Hub at St Mary’s School in Nairobi from 23 – 24 February starting from 11am to 7pm daily.

Liverpool FC fans in Kenya will be treated to a host of activities for all ages and even meet with some of their club heroes like John Barnes, Sami Hyypia and Vladimir Smicer.

Now in its third season, LFC World presented by Standard Chartered has already visited nine countries across the globe.

“For Reds in Kenya, LFC World Nairobi is the place to be. We know not all our fans can make it to Anfield, so this is our way of bringing Anfield closer to them. We can’t wait to meet everyone, it’s going to be a fantastic weekend,” said Hyypia.

Within the Hub, Liverpool fans will have a taste of Anfield with recreations of iconic landmarks such as the Shankly Gates, This Is Anfield sign and LFC World’s version of that special Anfield dressing room where fans can sit under the shirts of their favourite LFC players such as Mohamed Salah, Sadio Mane, Naby Keita and Roberto Firmino.

Supporters also have the opportunity to have their photo taken with the Champions League Trophy.

Alongside providing fun, interactive activities for fans to get closer to their heroes, the club will also be supporting the development of football coaching and education in the area.

Liverpool FC will deliver a series of coach education initiatives, which will be based around the coaching curriculum taught at the club’s academy. The sessions will focus on both developing the skills of young players and improving coaching standards in Nairobi.

Lamin Manjang, CEO, Standard Chartered Bank Kenya, said: “Standard Chartered has been Liverpool FC’s main club sponsor since 2010, and in Kenya, we celebrated this by launching our first 5-a-side football tournament in 2013 – ‘The Road to Anfield’. Through this partnership, we have rolled out several brand awareness activities across Asia, Africa and the Middle East. As a Bank that puts clients at the centre of everything that we do, it is our commitment to provide only the best experiences to our clients. I believe bringing LFC Legends, the interactive experience from one of the world’s best football clubs, and soccer clinics targeting young budding talents, would be the perfect testament of our commitment,” said Standard Chartered Bank Kenya CEO Lamin Manjang