Journalists to promote African rugby globally
Fans cheer on the Kenya Simbas during their Elgon Cup return match against Uganda at RFUEA grounds on June 24, 2017. PHOTO | MARTIN MUKANGU |
What you need to know:
- AIPS president Gianni Merlo believes the partnership will not only be beneficial to African rugby but also help sports journalists across the continent understand the work of his organisation.
- “The work that APO is doing for African rugby aligns with the crucial AIPS goal of representing a bridge between its members from the international sports media community and representatives of international and continental federations like Rugby Africa,” Merlo said.
Two media organisations will partner to enhance the coverage of African rugby on the global scene.
The International Sports Press Association (AIPS) and APO group, a leading media relations consulting firm in Africa and the Middle East, believe that their collaboration will see the discipline get greater exposure not only in the continent but across the world.
Under the agreement signed this week at (AIPS) Congress in Brussels, the two media companies will share content and expertise with a view of reaching new audiences who appreciate the sport.
AIPS president Gianni Merlo believes the partnership will not only be beneficial to African rugby but also help sports journalists across the continent understand the work of his organisation.
“The work that APO is doing for African rugby aligns with the crucial AIPS goal of representing a bridge between its members from the international sports media community and representatives of international and continental federations like Rugby Africa,” Merlo said.
In another development, the new Rugby Africa Gold Cup trophy, was officially unveiled at the congress in Brussels by Africa Rugby president Abdelaziz Bougja, and founder and CEO of APO Group Nicolas Pompigne-Mognard. APO is the official partner of Rugby Africa.
The colourful unveiling ceremony was attended by Gianni Merlo, President of AIPS and AIPS Africa president Mitchell Obi, and took place in front of an audience of more than 400 sports journalists gathered in Brussels for the congress.
