Here is how AFC can start flowing in big revenue

Monday April 16 2018

AFC Leopards forward Ezekiel Odera celebrates after scoring from the spot during their Kenyan Premier League match against Zoo Kericho at Kenyatta Stadium, Machakos on April 14, 2018. PHOTO | KANYIRI WAHITO |

AFC Leopards forward Ezekiel Odera celebrates after scoring from the spot during their Kenyan Premier League match against Zoo Kericho at Kenyatta Stadium, Machakos on April 14, 2018. PHOTO | KANYIRI WAHITO |  NATION MEDIA GROUP

By JOHN ASHIHUNDU
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If you have been to AFC Leopards recent matches you might have already noticed that the crowds are better than they were in 2017 which should translate to better gate revenue.

But the club is yet to see an overwhelming attendance that can take one back to the good old days of the 1970s and 1980s when big passionate crowds were the order of the day.

Between 25,000 and 30,000 could attend K’Ogalo versus Ingwe clash in the 1980s, but the last time the big two attracted a big crowd in this decade was in 2011 when 17,000 fans thronged Nyayo Stadium where hosts Gor Mahia collected over Sh2.5 million in gate collection.

Ingwe management and branches need to look for innovative ways to get more fans back to the stands.

Players must know that a major requirement for their fans to return to the stadia is to keep winning matches.

Ingwe was a force to reckon with during the early 1980s; dominating the regional East and Central African Club championship.

Social media strategies can bring additional revenue. That doesn’t mean it will happen right away, though.

Through social media campaigns on their Facebook, Twitter and Instagram accounts, Ingwe will get fans off the sofas and onto the stadium stands to watch their matches.

In stadiums, fans want to share, interact and socialise during games.

The club could try to bring food and sell to the fans at a reasonable price, perhaps some drinks and a live band to make the occasion festive. And why not have a section for kids so that watching football becomes a big Ingwe family day out.

These among other efforts can held generate the team thousands, nay, millions of shillings in revenue. This will not just be from direct consumable sales to the fans but also through advertisement revenue. Business is attracted to where the number and action is, naturally.

Ingwe need to have vendors selling food beverages and merchandise across the stadium to safe fans from leaving their seats to go out in the shops to by sodas.

Kiosks scattered across the stands will also boost the club revenue.

These kiosks can also be used for purchasing merchandise and placing food orders.

Some fans would expect reliable and secure Internet connection that let them share their experience more easily and stay connected during matches.

Marketing efforts and several platforms will increase the attendance.

Apart from single-game ticket, Leopards need to introduce season tickets.

Leopards need to look for partners, create a powerful marketing platforms, advertisers, sponsors to promote our matches.

The ads can be customized and targeted to various sections of the stadium including destination seating areas, shops churches and heavy drinking joints like Nairobi West shopping Centre.

Sponsors can also run promotions on the day of the game to capture new customers and drive their brand messages.

Competitions and predictions based games are a tactic, and prizes could be given to winners who present a valid ticket stub.

Besides social media connectivity,  a “Player of the Game Prediction” would be a plus.

Interviews before the kick off and during half time would also work.

The team need to start innovating and collecting fans data from all the branches.

Ingwe too need to bring on board former players with plenty of ideas about how to improve the revenue.